Week 2
During the second week of the semester, I started to finalise my moodboard of branding ideas. This included potential colours, fonts and logo inspiration. I also gathered a range of research and free fonts that I have found for future use. My final idea is to create the branding, website, packaging and subscription model of a coffee shop which specialises in holding book clubs, book events, and offering a space for coffee/book lovers to read. The brand will also offer monthly subscription offers of their own brand coffee, as well as offering subscriptions which include a book as well. I added a list of what research will need to be completed on my Notion page, as well as a list of all design tasks that will need to be completed. This will help me stay organised and know what will need to be completed for submission. Potential Brand Name Ideas: The Reading Bean The Literary Mug Coffee and Chapters Coffee Corner Literary Latte The Coffee Nook